New bicycle insert program available

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Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs.

Both of these catalog-based programs work well for outdoor, health and conservation offers. They reach affluent and health-oriented cycling enthusiasts with higher-than-average household incomes. Average age range of buyers is 45 to 54. Bike Nashbar buyers have an average household income of $90,000 or more, while Performance Bicycle skews slightly higher, to $100,000 or more. Most buyers are homeowners and college graduates.

For Bike Nashbar, the 227,649-universe postal file is available beginning at $105/M and the 451,000-universe package insert program is available beginning at $61/M. For Performance Bicycle, the 430,338-universe postal file is available beginning at $105/M, the 1,720,000-universe blow-in program starts at $31/M and the 573,000-universe package insert program is available beginning at $61/M.

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