NetCreations, ICOM Partner on Append Service

Share this content:
NetCreations' PostMasterDirect division yesterday announced a partnership with ICOM's TargetSource to provide a new e-mail service called Append and Send.


The firms claim that the Append and Send model is the only way to append while still protecting consumers' privacy.


Through the service, a marketer's customer file is matched to the 15 million households on the TargetSource Consumer Responder Database. The names are also matched to the PostMasterDirect double opt-in e-mail file of more than 40 million names.


Then, PostMasterDirect maintains the addresses and delivers the e-mails on behalf of the marketer. The e-mail address is never transferred to the marketer.


"Permission is not transferable," Michael Mayor, NetCreations president, said in a statement. "This is, without exception, the only responsible method of appending e-mail addresses to a postal file."


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here