*NetCreations, B2BWorks Enter Alliance

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E-mail list management firm NetCreations Inc., and B2BWorks, a business-to-business ad network, announced yesterday that they have entered into a reselling and list management alliance.

Through this partnership, B2BWorks has agreed to broker NetCreations' existing BTB lists as well as work with affiliate publishers in its network to build additional BTB e-mail lists targeted to vertical BTB markets, according to a statement issued by both firms.

B2BWorks, Chicago, said the new permission e-mail offering is in synergy with its strategy to provide BTB marketers one stop for a full suite of advertising solutions. The firm also offers banner advertising, newsletter sponsorships, content sponsorships, directories and industry-specific microsites. NetCreations' BTB e-mail lists are defined by target industry, job function, job title and geographic specifications.

The partnership does two things for NetCreations, New York. It makes NetCreations' e-mail lists available to a wider audience and it provides the firm with the opportunity to help B2BWorks' clients develop additional lists.

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