NetCreations Adds SportsLine to E-Mail Lineup
"We are delighted to welcome SportsLine.com to the NetCreations Network," said Rosalind Resnick, chairman/CEO of NetCreations. "SportsLine's fast growing and highly qualified audience of sports enthusiasts presents a unique opportunity for marketers to reach Internet consumers who have requested information about specific topics of interest."
NetCreations will manage the opt-in e-mail address list compiled through sign-up forms that will be incorporated into the CBS SportsLine Web site. SportsLine visitors can opt in to receive offers through e-mail by checking category boxes to match their interests.