*Net Perceptions Unveils New Marketing Suite

Share this content:
NEW YORK -- Marketing software provider Net Perceptions yesterday touted its new Retail Revelations marketing software and services at the National Retail Federation's 90th Annual Convention and Expo.

"We've created a powerful combination of retail solutions that cover critical merchandising and marketing performance issues," said Steven Snyder, president/CEO of Net Perceptions. "Whether you want better insight into what products to advertise to generate the most traffic to your physical stores, recommendations for how to liquidate overstocks on the Web while protecting your margins, or simply want to increase promotional effectiveness and improve overall sales - Net Perceptions can help."

The Retail Revelations suite is made up of "distinct solutions" geared for "turning insight into profitable action," the company said. The four solutions are Advertising Advisor, E-commerce Analyst, Personalization Manager, and Call Centers.

Net Perceptions reported late last month that it would post a fourth-quarter loss that is wider than Wall Street expectations.

The company said it did not meet its "anticipated financial goals" with its restructuring.

Net Perceptions said it would report a loss of $9.5 million to $11 million, or 36 cents to 41 cents a share, excluding acquisition and other expenses.

Shares of the company's stock closed yesterday at $2.69, up 22 cents.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here