NCDM Speaker: E-Commerce Is Bigger Than Ever

Share this content:
KISSIMMEE, FL -- For e-commerce marketers to succeed, they need knowledge and understanding of retail, marketing and information technology, said Terry Jones, founder and former CEO of He was the keynote speaker here yesterday at the Winter 2004 National Center for Database Marketing Conference.

"You have to get the right balance if you want it to work correctly," he said.

Jones should know. When he left Travelocity two years ago, the company had 300 million members, 1,200 employees and $3.3 billion in sales.

"It was a profitable dot-com," he said.

E-commerce is bigger than ever today, Jones said, despite the dot-com meltdown. Two-thirds of homebuyers search online, as do 50 million travelers. Also, "27 percent of us bank online," he said.

E-commerce will keep growing because 73 percent of teen-agers use the Internet regularly, and 81 percent of them have made a purchase online, versus 50 percent of adults.

Jones said e-commerce reduces distribution costs, improves service and lets companies be more competitive. He discussed the latest techniques for e-marketing, the evolution of search and how broadband is changing consumer behavior online. For example, more Web sites will have video streaming that is television quality, and consumers will watch these video clips along with ads.

"Companies today require seamless service in all channels, and companies [that] can provide that experience, combined with deep knowledge of the customer, will lead tomorrow's marketplace," he said.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above