Naviant Secures $30 Million in Funding
The private placement was led by new investor Austin Ventures and included existing investors TL Ventures and Softbank Capital Partners.
The news followed a recent flurry of acquisitions. On March 18, Naviant announced it would acquire Deerfield Beach, FL-based loyalty marketer Sweepsclub.com. It bought Data One Marketing, Boca Raton, FL, a fellow marketing company on Feb. 20.
In November, Naviant merged with opt-in e-mail firm eDirect.com. It has a database of more than 60 million e-mail names with postal addresses attached. The company handles hi-tech product registrations for companies like Hewlett-Packard. Since the registrations are done online, Naviant's database includes e-mail addresses and corresponding postal addresses, a combination that lets marketers know better who they are reaching.