National Media, Mitsui Extend Distribution to Internet

Share this content:
National Media Corp., the infomercial marketing company in Encino, CA, extended its distribution agreement with Japanese trading giant Mitsui & Co. Ltd., Tokyo, to include Internet retailing. Its stock rose 36 percent to 10 15/16 a share in yesterday's trading, following the announcement.

National Media, which has launched several initiatives this year to reposition itself as an Internet marketer, recently restructured much of its operations in Asia that had dragged down sales. The company plans to launch its discount buying club site,, during the upcoming Thanksgiving weekend. Although Japan's economy has been in recession for most of this decade, National Media is optimistic about the potential to leverage its TV media spending into electronic commerce. The company did not return an interview request. Its stock rose 36 percent to 10 15/16 a share in yesterday's trading.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above