National Media, Mitsui Extend Distribution to Internet

Share this content:
National Media Corp., the infomercial marketing company in Encino, CA, extended its distribution agreement with Japanese trading giant Mitsui & Co. Ltd., Tokyo, to include Internet retailing. Its stock rose 36 percent to 10 15/16 a share in yesterday's trading, following the announcement.

National Media, which has launched several initiatives this year to reposition itself as an Internet marketer, recently restructured much of its operations in Asia that had dragged down sales. The company plans to launch its discount buying club site,, during the upcoming Thanksgiving weekend. Although Japan's economy has been in recession for most of this decade, National Media is optimistic about the potential to leverage its TV media spending into electronic commerce. The company did not return an interview request. Its stock rose 36 percent to 10 15/16 a share in yesterday's trading.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above