National Media Finalizes $30M Deal With Lehman

Share this content:
Infomercial marketing firm National Media Corp., Philadelphia, this week finalized a $30 million agreement with an investor group led by Stephen C. Lehman. Lehman is chairman and CEO of Premiere Radio Networks Inc., a unit of Jacor Communications Corp. As part of the deal, which still requires shareholder and regulatory approval, he would become chairman and CEO of National Media. A shareholder meeting is expected this fall. About $20 million of the total sum would be invested directly in the company to finance operations, while the remainder would be applied toward acquiring shares of its series D preferred stock. National Media has posted losses for the last year and a half, but has received at least one favorable review from stock analysts. Investment firm Waldron & Co., Irvine, CA, indicated earlier this week that it had issued a "buy" rating on the firm and valued its stock at $8.75 a share. National Media did not return calls for comment, but Lehman issued a statement saying he was pleased that the company's senior managers offered to personally invest more than $5 million in the company.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above