Names and Addresses manages Florida Monthly Magazine file

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Florida Monthly Magazine has selected Names and Addresses Inc. to be manager of its subscriber file, comprised of 145,000 active subscribers.

The magazine focuses on the state's history and heritage, and covers topics like outdoor activities, travel, vacations, food, dining, Florida's scenic beauty, greenways and trails, state parks, and homes and gardens.

The individuals comprising this file are travelers and love museum art. They attend operas and are influential visitors and residents of Florida State. They read Florida Monthly Magazine, Altamonte Springs, FL, to plan their social, cultural and recreational sojourns.

Sixty-two percent of the subscribers are women and the average age of subscriber is 35 or older. Their household income is $91,200.

The file is selectable by ZIP code and gender, and it is offered at a base price of $100/M from the Buffalo Grove, IL-based direct marketing company.


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