MyBuys launches a personalized email service

Share this content:
MyBuys launches a personalized email service
MyBuys launches a personalized email service

MyBuys, a provider of cross channel personalization technology, has launched a personalized email marketing system that is designed to enable companies to deliver highly targeted campaigns to consumer inboxes.

The MyBuys service is designed to tailor marketing emails to individual consumers, increasing the likelihood that the shopper will make a purchase. According to a MyBuys statement, this type of targeting increases revenue-per-subscriber by 5% to 10%.

"We're the intelligence behind the scenes doing real-time monitoring, and (we) react to that,” said Chip Overstreet, SVP of marketing and corporate and business development at MyBuys. “We do so on an automated basis. We're helping retailers increase relevance."

The core functionality of MyBuys's new solution exists in three components. The first, called Shopper-Profile & Catalog-Driven Email, automatically notes changes to a brand's catalog, then sends personalized emails to customers that might be interested in those changes. In matching a company's catalog to individual consumer preferences, the solution leverages historical data, such as how price sensitive a customer is, as well as what types of brands and products he or she typically buys.

The second feature is called Retailer-Driven Email, which places personalized product recommendations in transactional emails, such as order or shipping confirmations.

The third, Consumer Action-Driven Email, recognizes when customers abandon items in their online shopping carts and automatically executes a tiered marketing campaign intended to incentivize the buyer to return to the company's website and purchase the abandoned item.

MyBuys said it is working with eight email service providers (ESPs) that can currently integrate with the new product: Bronto, EmailDirect, Emailvision, PulsePoint, Responsys, ExactTarget and SilverPop.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above