MTPS 2014: Video Edition

Share this content:

If you were able to attend the 2014 Marketing&Tech Partnership Summit (well done, first of all), you experienced a day packed with information on how marketers and their technology colleagues can work together to create customer experience magic.

If you weren't there—don't worry. We've got the entire day on video for you.

Click on each image or title below to watch a full-length video of each session.

Keynote: Hackonomy: Marketing at Speed



Bonin Bough of Mondelēz International—parent company of Cadbury, Oreo, Nabisco, and more—explores how the hackonomy is changing marketing, and why marketers must embrace this change to better work with their technology colleagues and partners.

 ***************************************************
Keynote: Embracing Digital Transformation



Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy. Huge CEO Aaron Shapiro will discuss how marketers can evolve to meet these challenges.
 
 ***************************************************
Transforming a Marketing Vision into Reality



The American Red Cross had a bold vision for how its marketing should evolve. Banafsheh Ghassemi, VP, Marketing, Customer Experience & CRM, shares the nonprofit's journey, including how technology supported specific marketing goals along the path.
 
 ***************************************************
Data: Go Big or Go Home



Personalization, segmentation, integration. Data is the core of marketing, but without talent, collaboration, and strategy it's as useful as the teletype. (Speakers: Barton Goldenberg; ISM, Tamara Gruzbarg, Gilt Groupe; Todd Cullen, OgilvyOne.

***************************************************
Collaboration Amps Up Customer Acquisition



Reach Marketing CEO Greg Grdodian and Adam Reinebach, EVP of marketing solutions at Source Media, reveal how Source has enhanced its multi-touch prospecting through marketing/tech collaboration all along the marketing funnel.

***************************************************
Case Study: J.Hilburn Re-creates the In-Person Experience Online



Veeral Rathod, cofounder of J.Hilburn, reveals how the direct-to-consumer brand's marketing and technology teams collaborated to create a highly personalized, awe-inspiring—and profitable—online (and mobile) experience.

***************************************************
Keynote: Who Owns Customer Data?  Marketing and Tech Duke It Out



With Big Data comes big responsibility. And as data's importance intensifies, so does "ownership" of that data. Winterberry Group's Bruce Biegel examines the realities of where data responsibility should be and the trends influencing those realities.

***************************************************
Aligning Data & Campaign Technologies to Achieve Better Customer Experiences



StrongView's Katrina Conn discusses why marketing leaders must understand the implications of CX and how their marketing technology choices can and should enable the capture, analysis, and insight-driven action of consumer data that delivers.

***************************************************
Case Study: Changing the Way We Connect with the Sports Fan through Marketing and Technology



With the rise of social networks, the influx of new data and refined analytic tools, marketing and technology are working together to better identify and connect with the fan through personalization and targeting.
 
***************************************************
Case Study: Don't Hit "Restart" on Real-Time Marketing



Tom Wyland of AOL Paid Services speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above