MSGi Direct Gains Rewards2K E-Mail File

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MSGi Direct Philadelphia, previously known as Media Marketplace, announced last month that it now manages the opt-in e-mail file of 65,000 members.

The pricing on the list is a $225 per thousand base and $75/M delivery fee. Renters of the file can select shopping preferences for an additional $10/M.

The file is expected to increase by 10,000 names with each monthly update.

MSGi Direct Philadelphia recommends the file for offers of computer supplies, book clubs, collectibles, magazines, apparel, housewares, general merchandise and others. is a membership Web site at which shoppers earn reward points toward merchandise at retail sites such as L.L. Bean, Tower Records and The Sharper Image.

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