MP3.com, About.com Form Partnership

Share this content:
MP3.com said yesterday it has partnered with About.com in an effort to broaden its audience.


MP3.com, which only last week settled copyright lawsuits with two major record labels, will be able to integrate its digital music service and content into About.com's subject-specific sites. The deal should provide About.com users with access to digital music that appeals to them.


"Being able to deploy our infrastructure to a top destination site like About is an enormous distribution opportunity," said Michael Robertson, chairman and CEO of MP3.com. "The real winner in the deal is the end-user, who will gain access to an integrated suite of online services that will include digital music and MP3.com digital music management features."


The online music service provider has settled lawsuits with Time Warner's Music Group and Bertelsmann's BMG Entertainment. Seagram's Universal Music Group, Sony's Sony Music Entertainment and EMI Group have yet to settle.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above