Moulton to Fulfill Japanese DRTV Product in U.S.

Share this content:
Moulton Logistics, Van Nuys, CA, will provide fulfillment on an infomercial campaign for Shizen Green, a powdered barley drink being marketed on Japanese-language channels in Los Angeles, Hawaii and New York as well as in six other U.S. cities.


The product, known overseas as Ryokko Aojiru, is popular in Japan and is being marketed in the United States by Route American Sports, whose Japanese parent company is Ryokuken Asahi, according to Moulton Logistics. The fulfillment firm did not disclose the financial value of its contract with Route American.


Using its facilities near the ports of Los Angeles and Long Beach, CA, Moulton will ship Shizen Green to consumers in the continental United States and Hawaii.


Route American used the original Japanese infomercial with English subtitles to promote Shizen Green in its initial U.S. markets in Los Angeles, Hawaii and New York. In late July, the company rolled out a new infomercial for testing in Albany, NY; Oklahoma City; Yakima, WA; San Diego; Seattle; and Lubbock, TX.


The new 30-minute infomercial features Japanese-American actor Pat Morita as spokesman. The show is documentary-like and features soft-sell tactics common to Japanese long-form DRTV, according to Route American.


Shizen Green is available in packages of 60 packets, a one-month supply, for $79.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here