Most Innovative Social Media Platform: Sprout Social

Share this content:

One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily. The Chicago-based social media management software vendor has raised its profile in an increasingly crowded space by combining powerful features with user-friendly design, to make it easy and efficient for businesses to discover, respond to, and interact with the social conversations that matter most to their brand.

Andrew Caravella, Sprout's VP of marketing, described the platform as “incredibly adaptable.” According to Caravella, “Whether they're on our Web-based or mobile apps, more than 16,000 customers worldwide rely on Sprout's engagement, publishing, and analytics capabilities to enhance their social programs and build stronger customer relationships.” Sprout's mission is to power open communications between brand and people.  

Sprout caught the judges' attention not only for its adaptability, but also for its features. “We focus on building integrations and features that help businesses streamline, enhance, and measure their social engagement efforts,” Caravella says. “Each feature has a purpose and is designed with the customer in mind, ensuring that the platform adds a layer of value — whether that's the ease of our iOS and Android apps, access to comprehensive social data and analytics, the ability to run unlimited reports, or our Zendesk integration to make customer service a priority.”

A recent development was the platform's partnership with Twitter, which added Twitter Profiles and Listening Reports to its tool-kit, offering Sprout customers premium data that Caravella asserts is “on a par with enterprise-level listening tools.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above