Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Share this content:

The contest between major vendors to provide the most innovative and comprehensive integrated marketing suite solution has been fierce. This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

“Leveraging Salesforce Marketing Cloud, marketers can build a single view of the customer, plan and optimize the journey, deliver personalized content on every channel and device, and measure the impact on their businesses,” says Said Scott McCorkle, CEO of Salesforce Marketing Cloud. “[It] can take all of the things that matter to marketers — a complete view of customer information, content, personalization, all digital marketing channels, and the power of the customer journey — and extend them across the Salesforce Customer Success Platform to sales, service, community, apps, analytics, and IoT.”

The stats are impressive. In 2015 Salesforce Marketing Cloud customers sent 2.3 billion emails using the platform on Cyber Monday alone, a 44% increase over 2014. On Black Friday, those customers sent 190 million emails in a single hour.

One major recent upgrade was the addition of the Predictive Journeys solution, which includes Predictive Scores and Predictive Audiences. The tools are designed to allow marketers to fuse CRM and marketing data with relevant contextual data, such as Web browsing activity and email engagement, and predict the next step in every customer journey.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above