More details emerge in Microsoft's push to sell Razorfish

Share this content:
Microsoft Corp is reportedly in talks with five of the world's biggest advertising companies about selling off digital agency Razorfish. 

According to reports in late June,
Microsoft had hired Morgan Stanley to run the sale of the digital agency it acquired in 2007 after acquiring aQuantive for $6 billion. Microsoft would not confirm these reports.

“There is demand from these holding companies to have digital services and it doesn't really make sense to Microsoft's business, so a sale makes sense,” said Sean Corcoran, analyst, interactive marketing, Forrester Research. “It will just have to be determined by timing and price tag,” he said.

WPP, Omnicom, Publicis, Interpublic Group and Dentsu reportedly have all been contacted for the bidding, though none of these holding companies would return requests for comment. Razorfish is a key digital agency with clients including Mercedes, Ford, Coca-Cola, Kraft, Levi Strauss & Co., AT&T and Starwood Hotels.

“Razorfish being one of the largest digital assets in the industry, it will be interesting to see how far a company will go to acquire them even in this market,” said Corcoran. “If Publicis were to acquire them, they would have quite a powerhouse in terms of digital assets since they already have Digitas and VivaKi.”

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above