Montana do-not-mail bill tabled

Share this content:

Montana's do-not-mail bill has been tabled in the judiciary committee at the sponsors' request, DM News has learned.

The Montana Do-Not-Mail Act, HB 718, was introduced Feb. 15 by state Rep. Franke Wilmer, a Democrat. It was tabled Feb. 22.

Direct calls to the Ms. Wilmer were not returned.

The bill called for the establishment and administration by the state's attorney general of a database containing a list of mailing addresses of residents who object to receiving solicitations. Also, four times a year the AG must obtain listings of Montana residents whose names and addresses are included on any national do-not-mail list and add those names and addresses to the state database.

If the bill became law, marketers would not be allowed to mail solicitations to those Montana residents on the list. If marketers did market to them, they would be required to pay a civil penalty of up to $5,000 for each violation.

The direct mail community is keeping a close eye on the rash of do-not-mail bills that have been introduced to state legislators this year in hopes that the passage of the bills is blocked.

As of Feb. 10, ten states introduced do-not-mail bills that include a do-not-mail registry similar to do-not-call legislation. As a result of today's news, the number drops to nine. Those states are Connecticut, Colorado, Hawaii, New York, Maryland, Michigan, Missouri, Texas and Washington. In total, 12 bills have been filed in both the houses and senates of these states.

In some states, the do-not-mail registry would be set up and maintained by the state's consumer protection board; in other states, they would be set up the attorney general. In most cases, marketers who mail solicitations to individuals on theses lists would have to pay fines of several thousand dollars per violation. In the case of Michigan, violations can result in up to six months in prison and a fine of up to $500. In all cases, nonprofits and politicians would be exempt. There would also be a business-relationship exemption.

Several other bills - in New York, Virginia, New Jersey and Washington - offer related measures including the creation of a do-not-mail registry of certain senior citizens and people with mental illness. Another would prohibit mailing credit card solicitations to people under the age of 21.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above