Plans First Ad Campaign

Share this content:, an online financial content and services site, is planning to launch its first advertising campaign to acquire new customers in about three months, CEO Harold Van Arnem said yesterday.

The New York company, which offers financial planning information and other financial services, is in the process of selecting an agency for the direct response and branding campaign, which will involve print, radio and outdoor components. The privately owned company will spend $4 million to $5 million on the effort, Van Arnem said.

The company primarily has been acquiring customers through affiliate partnerships with about 80 sites and through viral marketing. The site has been signing up new members at the rate of approximately 2,000 per day, about 25 percent of whom join via referrals by other customers. includes a "tell a friend" button on its real-time stock ticker that customers can use to refer others to the site.

The site, launched in October of last year, offers such services as credit card rate comparisons, online bill payment, insurance services and financial planning advice. It also offers news feeds with sports and entertainment updates.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above