Money.net Plans First Ad Campaign

Share this content:
Money.net, an online financial content and services site, is planning to launch its first advertising campaign to acquire new customers in about three months, CEO Harold Van Arnem said yesterday.


The New York company, which offers financial planning information and other financial services, is in the process of selecting an agency for the direct response and branding campaign, which will involve print, radio and outdoor components. The privately owned company will spend $4 million to $5 million on the effort, Van Arnem said.


The company primarily has been acquiring customers through affiliate partnerships with about 80 sites and through viral marketing. The site has been signing up new members at the rate of approximately 2,000 per day, about 25 percent of whom join via referrals by other customers. Money.net includes a "tell a friend" button on its real-time stock ticker that customers can use to refer others to the site.


The site, launched in October of last year, offers such services as credit card rate comparisons, online bill payment, insurance services and financial planning advice. It also offers news feeds with sports and entertainment updates.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here