Mokrynskidirect launches industry research tool

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Mokrynskidirect has launched a Web-based research and reference tool for direct marketers that provides access to more than 65,000 data cards and information about thousands of catalogs.

The Catalog Advantage Tracking portion of the new service provides access to an exclusive tracking database with information about thousands of catalogs, including mail dates, cover promotions, book size and page count. Users also can view actual catalog samples.

"Everyone is really looking at how they can best spend their marketing dollars," said Susan Darling, senior vice president at Mokrynskidirect, Hackensack, NJ. "This new resource helps direct marketers get a better competitive edge."

By using the Catalog Advantage Tracking tool, marketers will be able to know if the competition is offering free shipping, what they're promoting, what promotions are most popular across the industry and other relevant trends.

The List Locator provides access to data cards for more than 65,000 lists and insert media programs along with recommendations and order planning tools.

Knowledge Sphere is an industry trend analysis and reporting tool that enables users to track competitors' annual file growth and average order value, monthly industry sales summary trends and mail date analysis.

Direct Marketer's Edge is available via the Mokrynskidirect Web site at www.mokrynski.com to clients and non-clients for a fee. The company also creates custom reports based on the data.

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