Mokrynskidirect launches industry research tool

Share this content:

Mokrynskidirect has launched a Web-based research and reference tool for direct marketers that provides access to more than 65,000 data cards and information about thousands of catalogs.

The Catalog Advantage Tracking portion of the new service provides access to an exclusive tracking database with information about thousands of catalogs, including mail dates, cover promotions, book size and page count. Users also can view actual catalog samples.

"Everyone is really looking at how they can best spend their marketing dollars," said Susan Darling, senior vice president at Mokrynskidirect, Hackensack, NJ. "This new resource helps direct marketers get a better competitive edge."

By using the Catalog Advantage Tracking tool, marketers will be able to know if the competition is offering free shipping, what they're promoting, what promotions are most popular across the industry and other relevant trends.

The List Locator provides access to data cards for more than 65,000 lists and insert media programs along with recommendations and order planning tools.

Knowledge Sphere is an industry trend analysis and reporting tool that enables users to track competitors' annual file growth and average order value, monthly industry sales summary trends and mail date analysis.

Direct Marketer's Edge is available via the Mokrynskidirect Web site at to clients and non-clients for a fee. The company also creates custom reports based on the data.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above