Mokrynski Gets Signals, Wireless Files

Share this content:
A little more than a month after acquiring the Signals and Wireless catalogs, Universal Screen Arts, Hudson, OH, consolidated management for its list properties with Mokrynski & Associates Inc., the list company said yesterday.


The two titles, purchased from Target Corp. by Universal Screen Arts in late April, join the company's catalog roster of Art & Artifact and What on Earth at Mokrynski.


The Signals file has 274,300 12-month buyers. It is 72 percent female with an average age of 48, average household income of $62,000+ and an average order of $92. Selects include geography, recency, gender, credit card, multi-buyers, dollar and product. Base price is $105/M. Signals also offers 8,300 Canadian buyers.


The Wireless file has 336,900 12-month buyers. It is 70 percent female with an average age of 48, average household income of $62,000+ and an average order of $99. Selects include geography, recency, gender, credit card, multi-buyers, dollar and product. Base price is $100/M. Wireless also offers 4,700 Canadian buyers.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above