Mokrynski Debuts Blow-Ins for Prairie Home Companion, Other Catalogs

Share this content:
Mokrynsidirect said yesterday that it has brought three new insert programs to the market for catalogers.

They include A Prairie Home Companion, WGBH Collections and Toy Inserts are blown into the outbound catalog mailings.

The Prairie Home Companion catalog file features books, videos, audio tapes and CDs, vintage gifts and novelty items. Garrison Keillor's "A Prairie Home Companion" is heard by 41 million listeners each week. The file has an average household income of more than $75,000. It is 65 percent female, and there are 2 million catalogs mailed each year.

WGBH Collection mails 1.5 million catalogs each year. The catalog offers videos, gifts and home décor items. The file is 60 percent female, and the average household income is more than $85,000. The average order size is $100.

The Toy catalog will allow inserts to be blown into its catalog mailings. Its age range is 40 to 60 years, and the average household income is more than $60,000. The file is 80 percent female. Toy mails 500,000 annually.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above