Mokrynski Cuts Staff Amid Restructuring

Share this content:
List management and brokerage firm Mokrynski & Associates Inc., Hackensack, NJ, laid off more than 10 staff members across several departments last week as a result of an earlier restructuring, an executive at the company confirmed yesterday.

"I started looking at restructuring and reorganizing the company and realized that 2004 is just a different time from when we were building the organization," said Dennis Bissig, who was named president of Mokrynski in March.

In April, senior vice presidents Chris Montana and Steve Tamke were shifted from their roles heading the list management and brokerage departments, respectively, to pursue new business along with executive vice president Howard Kupfer. Also that month, Bissig put Amy Fusco in charge of the list management division and Sandy Matika at the helm of brokerage.

Bissig would not elaborate on the company's new endeavors but said announcements probably will be made in the next few months. After the reorganization, it was decided that a staff reduction was necessary.

"For efficiency and economy purposes certainly we made the hard choice, and it was really difficult because they were good people," he said.

Bissig said the decision was not based on a downturn in business.

"We've had some good weeks and some soft weeks but this was just a next step that unfortunately needed to be taken," he said.

Donald Mokrynski, who remains as chairman of his namesake company, will receive the Direct Marketing Association's List & Database Council 2004 List Leader of the Year award Aug. 11 at a dinner preceding the DMA's List Vision 2004 conference Aug. 12 at the Waldorf-Astoria in New York.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above