MobileLime rings up new mobile shopping feature with Cuesol partnership

Share this content:

Mobile marketing firm MobileLime has merged with interactive grocery shopping firm Cuesol Inc.

The merger will allow the companies to combine MobileLime's mobile and payment platform with Cuesol's range of Web, kiosk and shopping cart solutions.

"Mobile shopping takes it to the next level," said Robert Wesley, president/CEO of MobileLime , Boston. "The ability to understand individual consumer shopping preferences and communicate the right message at the right time to the right individuals thereby encouraging them to shop more often and spend more each visit - and the ability to demonstrate the results to the retailer - is the direct marketing Holy Grail."

MobileLime and Cuesol, Quincy, MA, will keep their respective offices. Mr. Wesley will be the president/CEO of the new company. Customers of the companies include grocers Stop & Shop, Ahold, Giant Eagle and Ukrop's. The launch comes just as the spring season kicks in, according to Mr. Wesley.

"We expect it will be a busy time as spring is an important season for our retailer customers, especially in the colder climates," he said. "People venture out from their homes and workplaces in growing numbers, backyard grills get going, there are a number of holidays, and retailers launching a range of promotions, many of which can be improved by using the mobile channel."


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above