MMA Forum: opportunities for US mobile marketers

Share this content:
In a debate about opportunities for mobile marketers and advertisers in the US market at this week's Mobile Marketing Association Forum in New York City, the notion that it seems like every year is going to be the "year of mobile" got some chuckles from the audience. But panelists maintained that 2008 has seen some excellent indicators so far. "By the metrics that we took, the 1st quarter of 2008 was [like all of] 2007 for us," said Jeff Sellinger, EVP mobile for CBS Corp. And Steen Anderson, Co-founder and VP marketing for mobile agency 5th Finger, insisted that the buzzword should be that this is the "decade" of mobile. "We're in a time of educational growth in the marketplace," he explained. Richard Ting, executive creative director of agency R/GA, added that if one compared this year to last year, every one of the agency's top clients is asking for mobile. "Whether they are willing to set aside a large budget is another question," he admitted, pointing out that most clients are looking to integrate mobile campaigns across TV, Web and print.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here