Miva Challenges Google, Yahoo With Contextual Ad Program

Share this content:
Miva Inc., a performance marketing network, Fort Myers, FL, launched a beta global contextual ad program Monday to compete with Google AdSense and Yahoo Publisher Network.


It also took on the two search engine leaders by issuing the "Miva Principle," a white paper that "exposes the vital threat it believes giants such as Google and Yahoo pose to the online publishing community."


Miva said it gives publishers more control, letting them generate revenue while protecting their brands' integrity. Google and Yahoo erode publishers' brands with their pay-per-call programs, for example, by extracting information for their own purposes, while Miva can offer publishers "no strings attached," the principle states.


"We believe our contextual solution will provide publishers with significantly improved flexibility and control, enabling them to attract and retain advertisers and to more substantially monetize their own brands on the Web," said Peter Corrao, Miva chief operating officer.


Miva, Fort Myers, FL, is combining automated and manual solutions to let publishers determine whether a Web page should use Miva's contextual engine to dynamically serve relevant ads based on the page's content. Or, they can select keywords manually to match ads to both content and visitor demographics.


"Large publishers can benefit from the fact that Miva can help them to more effectively manage large volumes of content in an automated fashion, while small publishers have access to a solution which they might not otherwise have at their disposal," according to a statement from the company.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here