Mirador Picks Up Telemarketing Firm's Assets

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Financial services provider Mirador yesterday purchased the assets of LeadBay.com, a telemarketing firm specializing in the marketing of mortgage loans.

LeadBay.com, Upland, CA, operates call centers with 52 telephone agents who specialize in lead generation and loan production. The company processes about 150 loan applications each day.

Terms of the acquisition were not disclosed. Mirador, Virginia Beach, VA, said LeadBay.com will continue to operate under the trade name HomeSpan.com, Mirador's Internet portal for consumers and real estate agents.

A Mirador executive said he expected the LeadBay.com acquisition to generate more than $1 billion in loans annually for his company. LeadBay's call center has been recognized as one of the fastest-growing in the nation and will complement HomeSpan.com's online presence, the executive said.

LeadBay's call centers are in Upland and Orange, CA.

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