*Minnesota Public Radio Agrees to Change List-Sharing Policy

Share this content:
Minnesota Public Radio last week said it settled a lawsuit filed by the Minnesota attorney general's office alleging that the radio network misled donors about its list-sharing practices.

The network said it agreed to make "several minor clarifications" to its list-sharing policy. No fees or costs were imposed on either side. The court must approve the settlement, in which MPR did not admit liability.

"This should not have been a lawsuit," said Tony Bol, spokesman for MPR, St. Paul, MN. "If they had talked to us about these issues beforehand, there would have been no need for a lawsuit."

To settle the suit, MPR said it would change the term "occasionally" to "regularly" in its description of how frequently it shares its list of donors with other parties. It also said it would clarify to donors that it shares both their names and addresses with other organizations.

The network, known for such national shows as "A Prairie Home Companion," "Sound Money" and "The Splendid Table," includes 29 stations and 19 translator stations serving Minnesota and the region.

The lawsuit was one of several actions taken last year by Minnesota Attorney General Mike Hatch to protect consumer privacy.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above