MindArrow Releases New Digital Ad Technology

Share this content:
MindArrow Systems, a provider of rich media software and services for digital marketing and communications, yesterday announced the availability of MindArrow Commerce, a technology designed to enable advertisers to turn digital advertisements into the point of purchase without leaving the context of the message.

MindArrow incorporated the tool into its digital marketing platform. It said the technology would let marketers create, deliver, track and manage rich media e-mail marketing campaigns.

The goal behind MindArrow Commerce is to allow consumers to make purchases with fewer clicks for quicker sales transactions, MindArrow said. It either can be embedded within e-mail or be triggered by MindArrow's patented pop-up window technology. Users can create offers and collect customer data for surveys and credit card applications in a secure environment.

Other benefits include the ability to monitor revenue returns and buying trends through Web-based tracking and reporting. Marketers also will be able to alter the pricing of their offers as well as other campaign elements on the fly.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above