Millard Wins Sporty's Roster of Files

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Millard Group Inc., Peterborough, NH, was awarded list management of the Sporty's catalog files, effective immediately.

Sporty's Pilot catalog file has more than 144,500 last-12-month buyers who are primarily affluent male pilots who spend an average of $95 per order. They purchase items for pre-flight and in-flight use as well as luggage, clothing, jewelry, glassware, plaques, stationery, posters and other items.

Sporty's Preferred Living catalog list has more than 54,100 last-12-month buyers who are 62 percent male with an average household income of $75,000. They spend an average of $135 per order on home maintenance and leisure products.

Sporty's Tool Shop catalog file offers over 51,200 last-12-month buyers who are 71 percent male with an average age of 45, household income of $75,000 and an average order of $75 on tools.

Sporty's Wright Bros. Collection catalog list has 23,900 last-12-month buyers. These buyers are 71 percent male with an average age of 45 and an average order of $85 on collectible aviation-related products.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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