Millard Wins Sporty's Roster of Files

Share this content:
Millard Group Inc., Peterborough, NH, was awarded list management of the Sporty's catalog files, effective immediately.


Sporty's Pilot catalog file has more than 144,500 last-12-month buyers who are primarily affluent male pilots who spend an average of $95 per order. They purchase items for pre-flight and in-flight use as well as luggage, clothing, jewelry, glassware, plaques, stationery, posters and other items.


Sporty's Preferred Living catalog list has more than 54,100 last-12-month buyers who are 62 percent male with an average household income of $75,000. They spend an average of $135 per order on home maintenance and leisure products.


Sporty's Tool Shop catalog file offers over 51,200 last-12-month buyers who are 71 percent male with an average age of 45, household income of $75,000 and an average order of $75 on tools.


Sporty's Wright Bros. Collection catalog list has 23,900 last-12-month buyers. These buyers are 71 percent male with an average age of 45 and an average order of $85 on collectible aviation-related products.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here