Millard Wins Management of Coldwater Creek Properties

Share this content:
Millard Group Inc. will serve as list manager for the entire Coldwater Creek list portfolio of more than 1.5 million last-12-month buyers from five catalog titles effective May 26, the company said today.

The Coldwater Creek properties are Northcountry with 1.3 million last-12-month buyers; Spirit with 381,000 last-12-month buyers; Elements with 413,000 last-12-month buyers; Gifts to Go with 110,000 last-12-month buyers and Coldwater's sale book with 155,000 last-12-month buyers.

These files are included within the Coldwater Creek Master File of more than 1.5 million last-12-month buyers.

Also, enhanced Coldwater Creek files are available such as an Enhanced Master File with more than 1 million last-12-month buyers as well as Seniors Enhanced, Kids Enhanced, Z-24 Enhanced and CircBase Enhanced files.

All Coldwater Creek catalog lists are enhanced monthly with demographic and lifestyle information.

Coldwater Creek buyers mainly are women ages 35-55 with an income of $50,000+. Selections on the files include geography, gender, recency, dollar, product, credit card, age, income and lifestyle selects.

"We are looking forward to working with Millard Group," Karen Reed, senior vice president of corporate marketing for Coldwater Creek, said in a statement. "Their innovative development of cross-divisional segmentation will open up valuable new list opportunities and growth."

Millard is based in Peterborough, NH.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above