Millard Survey: Consumers Start Shopping Later This Year

Share this content:
Consumers got off to a slow start on their holiday shopping this year, according to results of a Catalog Online Co-Op Survey list firm Millard Group Inc., which was released yesterday.


In the October survey, 62 percent of the consumers who responded said that they would start their holiday shopping before Thanksgiving, according to Millard, Peterborough, NH.


"That's a drop in what respondents indicated in the previous July Co-Op Survey, where over 71 percent of participants indicated that they would begin their holiday shopping prior to Thanksgiving," said Millard's director of marketing services Lilliane LeBel.


Good news for online marketers using e-mail was that 87 percent of survey participants said they were fairly likely or very likely to visit a Web site if they had received a promotional e-mail from that marketer. Respondents also said that they could identify legitimate marketing messages as not being spam.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here