Millard Snares Blow-in Programs

Share this content:
Millard Group Inc., Peterborough, NH, said that its AM/Direct insert media division was awarded management yesterday of the Modern Farm and Cody Mercantile catalog blow-in programs, effective immediately.


Modern Farm catalog sells farm and ranch-related products and supplies. Buyers are 80 percent male with an age range of 45-54, an average income of $60,000 and an average order of $86. The Modern Farm blow-in program includes 800,000 blow-ins annually and costs $35/M.


Cody Mercantile buyers are rural homemakers who purchase gardening supplies, country gifts/collectibles, apparel, home, kitchen and yard accessories. They are 55 percent male and have an average order of $68. The Cody Mercantile program offers 1.7 million blow-ins annually and costs $35/M.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above