Millard Revamps Time Life File

Share this content:
Millard Group Inc., Peterborough, NH, announced the relaunch yesterday of the Time Life Master File of more than 2.5 million last-12-month buyers.


The revamped file contains all Time Life buyers and updates on a weekly basis.


The Time Life Master File is 52 percent female with an average age of 42 and average household income of $40,000-50,000. The average order is $60.


Selections include geography, recency, gender, dollar, paid, source, interest and enhanced demographic and lifestyle selects. Individual segments of the Time Life file such as Time Life Music and Time Life Video are also selectable.


Base price is $95/M.


In other Millard news, the company announced the Z-24 enhancement of the Newport News file, which it manages. Now, users of the file can get 64 product categories and CircBase readership interests on the file through Experian's Z-24.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here