Millard Revamps Time Life File

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Millard Group Inc., Peterborough, NH, announced the relaunch yesterday of the Time Life Master File of more than 2.5 million last-12-month buyers.

The revamped file contains all Time Life buyers and updates on a weekly basis.

The Time Life Master File is 52 percent female with an average age of 42 and average household income of $40,000-50,000. The average order is $60.

Selections include geography, recency, gender, dollar, paid, source, interest and enhanced demographic and lifestyle selects. Individual segments of the Time Life file such as Time Life Music and Time Life Video are also selectable.

Base price is $95/M.

In other Millard news, the company announced the Z-24 enhancement of the Newport News file, which it manages. Now, users of the file can get 64 product categories and CircBase readership interests on the file through Experian's Z-24.


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