Millard Offers Seasons for Unlimited Use

Share this content:
Millard Group, Peterborough, NH, announced Friday the availability of the Seasons catalog file for unlimited use on a non-exclusive basis.


Seasons, which sent its final mailing in June, recently updated the file with buyers through July. The list contains more than 214,600 last-24-month buyers and more than 95,400 last-12-month buyers.


The lease price for unlimited use is $330/M, which is three times Seasons' single-use base price of $110/M.


The file can be segmented by geography, recency, gender, dollar, product and multibuyer. The buyers are 87 percent female with an average age of 45, average household income of $65,000 and average unit of sale of $80.


Successful users of the Seasons list include apparel, accessories, books, collectibles, crafts, financial, food, fundraising, home, garden, general merchandise, children's and publishing mailers.


Also Friday, Millard said it has been named list manager of F+W Publications and the Krause Publications files, which F+W recently acquired. F+W's files have more than 1.7 million active subscribers and book buyers with titles such as Horticulture Magazine, Deer & Deer Hunting Magazine, Popular Woodworking Magazine and Print Magazine.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here