Millard Offers Enhanced AmEx Database

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Millard Group Inc., Peterborough, NH, yesterday announced the relaunch of the American Express Publishing Corp.'s Enhanced Database through its list management division.


This database consists of 2.9 million subscribers and buyers of Food & Wine, Travel + Leisure, T&L Golf, SkyGuide, Food & Wine Cookbooks, Official Wine Guide, American Express Publishing Appointment Book & Diaries and the Corporate Membership Clubs.


The database was newly enhanced with Equifax data to offer selections such as age, income, presence of children, age of children, lifestyles, interests, ethnicity, new movers, occupations, seniors, contributors, PC owners, health and crafts.


Regular selects are also available including geography, recency, gender and source. Base price on the database is $90/M.


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