Millard Introduces New Brylane File

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Millard Group Inc., Peterborough, NH, yesterday announced the availability of the new-to-market Brylane Home Wishes catalog list of 115,800 last-6-month buyers. Brylane Home Wishes is a gift and home decor catalog that launched in September 2003.


The file is 95 percent female with an average age of 50 and an average income of $50,000. The average unit of sale is $48, and the file is 100 percent direct mail sold.


Selects on this list include geography, recency, dollar amount, multi-buyers, bank card, credit card, gender and change of address. Base price is $105/M.


According to Millard, this list should work for gift, apparel, home, children's merchandise, fundraising and publishing offers.


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