Millard Gets PC World File

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Millard Group Inc. announced yesterday that it takes over list management duties for the PC World active subscribers list effective Jan. 1.

The PC World file has 786,800 active subscribers who pay an average of $24.95 for 12 issues of the monthly magazine. These subscribers are 75 percent male and have average household incomes of $80,800.

Selections include recency, geography, business address, home address, change of address and expires. The base price is $95/M.

According to Millard, Peterborough, NH, the firm also will manage the PC World ride-along program as well as its enhanced database, e-mail list and the registered member file.

Kristen Bremner covers list news for DM To keep up with the latest list news subscribe to our free e-mail newsletter DM News Daily by visiting

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