Millard Gets PC World File
The PC World file has 786,800 active subscribers who pay an average of $24.95 for 12 issues of the monthly magazine. These subscribers are 75 percent male and have average household incomes of $80,800.
Selections include recency, geography, business address, home address, change of address and expires. The base price is $95/M.
According to Millard, Peterborough, NH, the firm also will manage the PC World ride-along program as well as its enhanced database, e-mail list and the PCWorld.com registered member file.
Kristen Bremner covers list news for DM News.com. To keep up with the latest list news subscribe to our free e-mail newsletter DM News Daily by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi