Millard Debuts New Esprit Selects

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Millard Group Inc., Peterborough, NH, has added the shoe buyers and Internet buyers at postal address selects on the Esprit file.

The Esprit file has 40,400 last-12-month shoe buyers and 25,000 last-12-month Internet buyers at postal address available for list rental.

The list is primarily female, and customers range from 15 to 25 years old. The average unit of sale is $130, and average household income is more than $60,000.

A straight 12-month count on the file is 96,000 names.

Names & Addresses Announces Growing Gadget Universe File

Names & Addresses Inc., Wheeling, IL, released growing counts on its Gadget Universe Powered by TopiX file.

The file has more than 280,000 last-12-month buyers and more than 23,000 last-30-day buyers of gift and gadget items. Additional selections on the list are geography, gender, dollar, multibuyers and catalog requesters.

Gadget Universe buyers are 65 percent male, over 40 years old and have an average income of more than $70,000. The average unit of sale on the file is $125. Updates occur monthly.

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