Millard Boosts Nonprofit Presence

Share this content:
Direct marketing services provider Millard Group, Petersborough, NH, announced late last month that as part of its new business strategy it will become more involved in the nonprofit sector. It attributes the new effort to the hiring of Valerie Bloom as the new account manager in its Connecticut office.

Millard currently works with nonprofit groups such as Metropolitan Museum of Art, Monticello, National Trust for Historic Preservation, National Wildlife Federation, Smithsonian Institution, Winterthur and World Wildlife Fund. It recently brought two new groups aboard, The American Printing House for the Blind and Little City Foundation. According to Millard, it will focus mainly on list management for nonprofit groups, but will also do circulation planning, analysis, marketing services and help enhance the Web presence of those who are looking to do so.

"We have always had people handle the nonprofit accounts along with numerous other projects," Bloom said. "Now we are going to have one person focus on nothing but nonprofits. Hopefully that will allow us to better penetrate the nonprofit market."
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here