Millard Adds Time Inc. Lists

Share this content:
Millard Group Inc., Peterborough, NH, said yesterday that it was named list manager for two new-to-market files from Time Inc.


Outdoor Life's The Sporting Life list has 265,100 active subscribers to this special section of Outdoor Life magazine that reaches only qualified subscribers based on geography and income. These subscribers are 79 percent male with a median age of 44 and average household income of $146,800.


Field & Stream's Sportsman's Journal file has 429,200 active subscribers to this special section of Field & Stream magazine that reaches only qualified subscribers. These subscribers are 82 percent male with a median age of 46 and average household income of $137,400.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here