Millard Adds Multichannel to Research Offerings

Share this content:
Millard Group Inc.'s research division expanded its capabilities to include multichannel research programs, the Peterborough, NH, company said yesterday.


The division, previously called Marketing Services, was renamed Decision Direct Research last month to better reflect its focus.


Millard began offering traditional catalog and publishing research in 1994 and added Internet research about five years ago. The current addition of research for catalogers with retail presence completes the multichannel spectrum, according to Millard.


"So many catalogers are now in two or three channels and are searching for an organization that can serve all of their research needs," said Lilliane LeBel, vice president of Decision Direct Research. "We have combined our research offerings to enable our clients to connect with their customers across all channels -- catalog, retail, Internet and direct response TV."


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here