Midwestern newsletter gets warm reception in Southern California

Share this content:
Midwestern newsletter gets warm reception in Southern California
Midwestern newsletter gets warm reception in Southern California

I don't know how this newsletter found its way to me, but I'm glad it did.

The title — Mind Matters — immediately appealed to my love of a well-turned phrase. The creative talent behind the Rediscover newsletter found a pitch-perfect way to tell me what Rediscover is and who it serves while providing information in a context that is useful, enjoyable and respectful of all readers.

Use of the Rediscover name and logo were also well thought out. While there was the possibility of overkill on the cover, the choice to visually weight each instance differently allowed for reinforcement, not intrusiveness.

I became aware of Rediscover, not overcome by it. The purity of the cropped cover photo — a woman's lips and a child's straightforward gaze — are a wonderful juxtaposition to the topic of mental health. The overall effect is that of watching a story unfold from crisis to hope to happiness.

Welcome to Social Media Week, a week at DMN where we examine the state of social media in marketing.

See all of the pieces here.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above