MicrosoftTV Runs Into Problems Abroad

Share this content:
Microsoft reportedly will introduce a set-top box in Europe this holiday season without key elements of interactivity that were previously expected to be featured.

This would mean United Pan-Europe Communications, the largest cable TV operator in Europe, would introduce the set-top with some additional features such as Web browsing and an electronic program guide but without the ability to interact with programs and advertising, and without video-on-demand with digital video recording.

If this happens, sources said the company will download further interactivity into the boxes after they have been distributed.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above