Microsoft Forms New Mortgage Company

Share this content:
Microsoft Corp. yesterday unveiled a new company that will use the Internet to simplify the mortgage-application process. HomeAdvisor Technologies Inc. will allow customers to lock in real-estate loan rates online and will automate several steps in the home-buying process in an effort to reduce the time it takes to close on a mortgage.


The new company, which will be majority-owned by the Redmond, WA, software giant, will provide tools for real estate and mortgage professionals and will provide home-buying assistance directly to consumers through its HomeAdvisor.com division, which will have an exclusive agreement with Microsoft's MSN Internet network and will be promoted through "aggressive consumer marketing campaigns," Microsoft said.


Minority investors in the new company include Chase.com, Chase Capital Partners, GMAC-RFC, Northwest Mortgage and Bank of America. Freddie Mac also has provided technology contributions and has a financial stake in HomeAdvisor Technologies.


The new company also said yesterday that it acquired Tuttle Decision Systems Inc., which links more than 800 mortgage banks across the country and enables HomeAdvisor to provide risk-based, lockable loan rates from multiple lenders.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above