Microsoft debuts Internet Explorer 9, featuring privacy enhancements

Share this content:

Microsoft launched Internet Explorer 9, which allows consumers to block websites' ability to collect data without their knowledge or consent, on March 15.

Consumers can also enable a “tracking protection list,” which catalogs websites that will be prevented from monitoring the user's online behavior. Online privacy organizations such as Abine, Adblock Plus, PrivacyChoice and Truste are supplying IE9 with the lists. Microsoft is not involved in the creation or management of the tracking protection lists.

Dean Hachamovitch, corporate VP for Internet Explorer at Microsoft, wrote that “greater transparency” by websites would enable TPL authors to better target content “that is objectionable to consumers.”

Last month, Rep. Jackie Speier (D-Calif .) introduced the Do Not Track Me Online Act of 2011, which would prohibit the monitoring of consumers' online behavior without their consent. That bill follows the Federal Trade Commission's call last year for a universal option that would allow online consumers to opt out of third-party tracking.

Both Mozilla and Google, the makers of the Firefox and Chrome browsers, respectively, said in January that they will add tools to block behavioral tracking.

Internet Explorer had 57% of global browser share in February. Firefox and Chrome followed with 22% and 11%, respectively, according to Net Applications, a technology consultancy.

A Microsoft representative referred requests for comment to a company press kit.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here