Microsoft closing in on Verizon search deal

Share this content:
The Wall Street Journal has reported that Microsoft is nearing an agreement with Verizon Wireless to be the carrier's default search engine on its cell phones. Under the agreement, Microsoft would have an advertising revenue share model with Verizon and guarantee the carrier between $550 million and $650 million over five years. Sources close to the deal told WSJ this offer is about twice what Google offered, though Verizon is still in discussions with Google. The decision is expected to be made soon.

This distribution deal is one of many in which Google and Microsoft have been competing. Microsoft outbid Google for a stake in Facebook last year and, while the Google/Yahoo partnership has fallen apart, there is still speculation about the possibility of a Microsoft/Yahoo deal. Stay tuned.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here