Metris to Market Mortgages, Loans

Share this content:
Credit card issuer and fee-based service provider Metris Companies, St. Louis Park, MN, has entered into an alliance with Countrywide Credit Industries, Calabasas, CA, to market mortgage and home equity loan products to the moderate-income customer base of Metris and Fingerhut.


Metris will handle all marketing, which will include statement stuffers, direct mail and telesales targeted to its 4-million name database and the 30-million name database of former parent Fingerhut, Minnetonka, MN. Metris will examine behavioral, spending and home ownership data to determine the most likely candidates for mortgage offers.


Spokesman Al Galgano said the determination of credit worthiness of a candidate will be left to Countrywide. Metris and Fingerhut customers who wish to pursue a mortgage or loan will be directed to a Countrywide office.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above