Merrill Net Research to Drive Leads

Share this content:
Full-service brokerage Merrill Lynch, New York, will offer free access to its proprietary stock research online in a four-month trial that starts Nov. 2, according to The Wall Street Journal.

Merrill Lynch, which so far has eschewed the Internet, knows visitors will use its new Web site ( for research that will lead to trades with competing brokerages but will track those visits to generate leads for its 14,800 brokers. Officials told the WSJ that investors who use the site just for stock tips are not the type of broker-assisted customers Merrill Lynch is trying to attract.

To sign up for a password that provides access to research from Merrill Lynch analysts, investors will be required to provide their names, e-mail addresses and telephone numbers and can answer optional questions about their investment plans and trading experiences. During the trial, investors will be contacted by e-mail and possibly by a broker. The online research is normally available only through brokers to existing Merrill Lynch clients.

The Web site will be linked to Netscape's Netcenter and Microsoft's portal site and will be promoted with online and print advertising.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here